Engineering Creativity

Tools for Creative Teams

In order to scale ad production across hundreds of formats and personalization rules, I led the architecture and development of several custom no-code tools for designers and digital producers. Collaborating closely with product, UX, and creative leads, we built innovative features like dynamic cropping, smart layout rules, and inline previews for responsive, animated templates. What once took hours now takes minutes—our tools are used daily to generate thousands of ad variations from a few flexible templates, powering campaigns for major brands.

Scalable Design Systems

From 2017 to 2021, I helped to grow our internal design system component library from a side project into the core part of the product workflow that it is today. As a UX engineer focused on our design system, I built flexible, accessible components, led frontend implementation, and partnered with designers to evolve the system's visual language. We hosted office hours, maintained the docs site, and supported adoption across teams. During this time, I honed deep expertise in web technology through focused work on native browser features and performance, and worked through the challenges of scaling a design system across multiple teams and products.

I wrote about this work and the role of UX engineering in scaling systems at Epsilon. Read the post →