Epsilon / 0 to 1 AI ad production
Ad Builder
Product architecture, full-stack implementation, AI feature design, UX prototyping, demos, and tech leadership for a tool used by hundreds to produce thousands of ads about 5x faster.
Staff engineer building AI product systems at Epsilon
I build tools that make good work easier to ship.
I work with teams to build AI tools, design systems, and web products from the part where the idea is still fuzzy to the part where people use it every day.
- 0 to 1
- Ad Builder architecture, full-stack implementation, and AI feature design.
- 5x
- Faster ad production than the prior Adobe-based workflow.
- 100s
- Users across multiple lines of business, producing thousands of ad variations.
Epsilon / design systems at scale
Core UI
Company-wide design system connecting design intent, accessibility, documentation, Storybook, product code, and adoption across teams.
Solo / AI workflow adoption
Delegating Work to AI
A human-in-the-loop workflow for turning messy customer notes into ranked opportunities, review gates, and usable outreach drafts.
Parent toolkit / practical AI UX
Wonder Together
A parent-led AI explainer system that shows how I think about trust, audience, tone, and product design beyond enterprise tooling.
Solo / AI product
MakeMeA
A live AI product shipped in 48 hours, then wrapped in a self-updating trend and content engine.
What I bring
AI product engineering
I can turn an AI opportunity into a working product: interface, architecture, workflow logic, automation, and the quality checks that keep it useful after launch.
Design engineering craft
I care about the last ten percent: component behavior, CSS, accessibility, design-system fit, visual polish, and the moments where a user decides whether a tool feels trustworthy.
Cross-functional leadership
I have led product architecture, stakeholder demos, prototypes, mentoring, and adoption work across product, UX, engineering, and creative teams.
About
Useful systems, shipped with taste.
I am a staff software engineer at Epsilon, working across AI systems, product strategy, UX, and full-stack engineering. I like the stretch between a messy idea and a tool people trust enough to use every day.
That pattern has been in my work for a while. Before AI product systems, I built design systems and creative technology for public spaces: make the idea real, make it easy to understand, and keep caring about the person on the other side of the interface.